A new era for Gigaset: Entering the smartphone market

Munich, London, June 18, 2015: Gigaset, a leading name in the telecommunications and consumer electronics sector, recently announced that the company will expand its portfolio to focus on highlight growth markets: smart home solutions and mobile devices.

Most notably Gigaset will launch a new smartphone to the market, expected in late 2015. The brand’s elegant and timeless design, carved through a tradition of several decades, combined with German engineering will be integral to the development of the exciting new device.

Successful strategic realignment of the brand finalized in 2015 has transformed the company from a pure hardware vendor to a fully integrated digital company that offers a cloud based ecosystem with a full range of services and devices. Building on the expertise of more than 160 years in the communications industry, the new business segment of mobile devices alongside the existing business lines of Consumer Products, Home Networks & Services as well as Business Customers are each key to the future growth and profitability of the company.

Charles Fränkl, Gigaset CEO, speaking at a partners’ event at Royal Ascot said, “This is an exciting time for Gigaset as we welcome a new future in smart product technologies as a fully integrated digital company. Our new mobile devices including smartphones will continue to exemplify our passion for quality and style. Market leading products alongside our proud new partnership with the prestigious Ascot Racecourse will further raise awareness for Gigaset as well as bring our message of ‘Wherever you go’ to life.”

As part of the new era, Gigaset was announced in May as the Official Partner of Ascot and Royal Ascot in a five year deal from 2015 until the end of 2019. Aligned in a common passion for heritage and for preserving the highest core values whilst never standing still, the technology brand and elite horse racing venue are both forward-thinking leaders steeped in a rich history of excellence within their respective fields. At the same time, the partnership opens new opportunities for Ascot, with Gigaset being the first partner from the consumer electronics industry.

Gigaset boasts a long history in engineering telecommunications solutions, manufacturing devices and consumer electronics. Tradition will be blended with modernity as the company moves forward into a bright new era in the development of smart product technologies.

Press Contact:
Raphael Dörr
Press Spokesman Gigaset AG
Phone: +49 (0)89 444 456 866
Email: info.presse@gigaset.com

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