Gigaset and Bayern Munich remain partners

Gigaset and FC Bayern Munich are continuing their successful partnership. The sponsoring agreement between the listed manufacturer of telephony equipment from Bocholt and the German soccer record champion, which has been in effect since 2015, was extended for further three years. Gigaset will remain the official and exclusive partner of FC Bayern Munich for private and business telephony solutions until 2022.

“It meant a lot to me personally to continue working with FC Bayern Munich,” said Klaus Weßing, CEO of Gigaset AG. “Four years ago, it was the longstanding tradition and commitment to innovation that united our companies and hence laid the foundation for our partnership. Since then, we have been alongside FC Bayern through four German championships, three Supercup wins and two DFB cup wins. We want to continue this success story.”

FC Bayern Munich has more than 400 million fans worldwide, making it a key partner for Gigaset. The aim of the sponsoring activities is to increase awareness of the Gigaset brand and address a broad target group. “We’re primarily interested in interaction with the fans,” says Raphael Dörr, SVP Corporate Communications & Investor Relations, who is also responsible for Gigaset’s global sponsoring activities. “Our activities are aimed at setting the fans’ hearts racing, getting them excited and involving them, thus also indirectly having a positive impact on the Gigaset brand.”

“Gigaset and Bayern Munich share a passion for performance and quality,” says Karl-Heinz Rummenigge, Executive Board Chairman of FC Bayern München AG. “Both aspects will also unite us in the coming years.” And Andreas Jung, Executive Board Member FC Bayern München AG, adds: “We see the long-term extension of the partnership as confirmation of the joint successes. We will build on these and look forward to the future with Gigaset as our official partner.”

Fans of FC Bayern Munich can look forward to the 2019/2020 season, because Gigaset will accompany all home games of the record champions with activities on its social media channels.

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