Munich, August 16, 2018 - Gigaset is not only the European market leader in DECT cordless phones for the consumer segment, but also offers premium solutions in the field of business telephony. The S650H PRO, a groundbreaking handset from Gigaset’s portfolio for business customers, has been awarded the HTV-Life® mark of excellence, guaranteeing that planned obsolescence has not been built into it. The company is thus continuing its strategy of having its entire cordless phone portfolio certified externally and so, as one of the few companies in Germany, proving its products’ high quality even more clearly to consumers and business customers.
Planned obsolescence may not be a term that is familiar to everyone, but everyone knows what it entails: A product unexpectedly stops working properly far too early. Planned obsolescence denotes a policy where “companies deliberately reduce their product’s useful life.” That is not only a dubious course of action, but also lastingly shakes consumers’ trust in the brand and its products. It also hits customers in the pocket and is a burden on the environment, since every new device that has to be purchased too early means that an old one has to be thrown away too early.
A study by the German Federal Environment Agency also proves that many products have too short a useful life. Although the study could not prove that individual manufacturers deliberately planned obsolescence into their products, the President of the Agency, Maria Krautzberger, nevertheless criticized the fact that many appliances have too short a useful life. She also points to the “[…] lack of transparency for consumers.” Despite these plain words, only few manufacturers have so far adopted a policy of having their products certified externally.
No planned obsolescence at Gigaset
“We regard external certification of our professional DECT cordless phone portfolio as a chance to demonstrate the high standards of quality we demand of our products even more clearly to our business customers,” says Kai Froese, Head of Business & Connectivity Solutions at Gigaset. “Our mission is to take a clear stance against planned obsolescence with our premium solutions and production in Bocholt, Germany, and so highlight our credentials to enterprises and large customers.”
That is why Gigaset has worked with HTV-GmbH since 2013. Numerous products have already been certified under this collaboration. Award of the HTV-Life® mark of excellence to the Gigaset S650H PRO means that the second handset for business customers has now captured this accolade.
HTV-Life® mark of excellence for the Gigaset S650H PRO
With its rugged, yet modern design, as well as a talk time of 12 hours and standby time of 300 hours, the Gigaset S650H PRO not only offers HD audio quality to ensure perfect communication in everyday business, but also all key features companies demand of a professional DECT handset. Directories and contacts are simple to access thanks to its intuitive interface. The device is rounded out by high-quality HD audio and advanced microphone technology permitting simple use as a hands-free telephone or in conjunction with 2.5” headsets connected by cable or Bluetooth, making it the perfect companion for everyday communication tasks at any company.
HTV has existed since 1986 and is an independent test house for conducting electronic, mechanical and chemical analyses, as well as examining the service life of products. The company currently has around 220 employees. HTV's expertise is highly sought in studies, such as by federal offices, as well as for expert reports or qualifications. As a specialist in long-term conservation of components, HTV has very great competence in testing and analyzing mechanisms that cause products to age or fail and in determining the useful life of components. More information on the HTV mark of excellence can be found on the official Gigaset homepage.
What is planned obsolescence?
Planned obsolescence denotes deliberately incorporating weaknesses into a product, developing solutions with a shorter durability, using raw materials of lower quality, or deciding not to offer any spare parts. All of that means a product becomes faulty or defective sooner than necessary and so cannot be used to the full extent. Planned obsolescence is thus closely linked to today’s throw-away society, in which products are no longer repaired, but discarded and replaced by new ones.