Munich, December 2, 2015 - Gigaset, Platinum Partner of FC Bayern Munich, today handover the Gigaset ME to three stars from the German champions on behalf of the entire squad: Thomas Müller, Xabi Alonso and Thiago received their new smartphones from Gigaset’s Head of Sponsorship, Alberto de Torres. At the official presentation in Bayern Munich’s “Erlebniswelt” in the Allianz Arena, it was not only the soccer stars who were delighted about their new smartphone – a dream also came true for one thrilled fan.
While FC Bayern’s stars were having their personal name and number engraved on the back of their Gigaset ME, a fan was able to enjoy a unique experience. As part of a surprise campaign, a Gigaset ME was placed in the megastore next to the ““Erlebniswelt”” and suddenly rang. The name and photo of world champion Thomas Müller appeared on the display. The visitor who took the call and to his great amazement actually heard the voice of the Bayern star was immediately invited to come over to the stage. There he met the prominent caller and, like the three FC Bayern players, was allowed to have his own personal copy engraved on the rear.
The Bayern players were particularly impressed by the elegant design and high-quality finish of their new smartphone: “I think it looks great, it feels good to hold and I’m already looking forward to trying it out some more,” said world champions Thomas Müller (2014) and Xabi Alonso (2010) in unison.
“The cooperation with FC Bayern Munich marks the beginning of a new era for Gigaset in which we’ll tap new growth segments by entering the smartphone business,” said CEO Charles Fränkl. “Our brands go together excellently: Both partners unite careful cultivation of a long and valuable tradition, as well as being totally committed to innovation. What’s important for us is that we want to strike up a lively dialog not only with the club, but also its fans.”
Karl-Heinz Rummenigge, Executive Board Chairman of FC Bayern München AG, is also delighted with the long-term partnership: “Gigaset and Bayern Munich share a total passion for performance and quality. We aim to live up to that mission together with our Platinum Partner Gigaset.”
The Gigaset ME impresses with features such as a 16-megapixel main camera and 8-megapixel front camera, a Full HD display made completely of Gorilla® glass and with a stainless steel frame, Dirac HD for a top-class sound, a practical dual SIM slot, and the Qualcomm® Snapdragon™ 810 processor. The Gigaset ME has been available in Germany since this November at www.gigaset.com.
Further royalty- and copyright-free video material from the FC Bayern and Gigaset press event can be downloaded today from 8 p.m. on at: http://www.svdc.de.
You can obtain photo material from today’s press event from 3:30 p.m. on at: http://www.sportpresseportal.de/news/6329.
Press Spokesman Gigaset AG
Phone: +49 (0)89 444 456 866