Sascha Lekic to Lead Gigaset's Smartphone Business as Senior Vice President

Gigaset, one of the world's leading providers of communication technologies, is pleased to announce that as of August 1, 2023, Sascha Lekic will assume the role of Senior Vice President (SVP) for the Smartphone division. The distinguished expert, with extensive experience at reputable technology companies such as Samsung, Apple, BlackBerry, and Lenovo, will further expand Gigaset's smartphone business, with a particular focus on strengthening B2B customer relationships.

Sascha Lekic (57) boasts an impressive career spanning three decades in senior management positions. His profound expertise in sales, marketing, business development, and exceptional leadership experience make him the ideal person to significantly advance Gigaset's smartphone business.

Prior to joining Gigaset, Lekic held various management roles, including Director B2B at Samsung Electronics GmbH, where he played a crucial role in establishing the B2B segment in Germany. Additionally, he contributed to the success of companies as Director B2B at Apple (Germany) GmbH and Director Enterprise & IT Channel Sales at BlackBerry GmbH.

Dr. Magnus Ekerot, CEO and Chairman of Gigaset AG, expressed delight in Sascha Lekic's appointment, stating, "With Sascha Lekic, we have gained a highly qualified and experienced top manager for our team. His in-depth knowledge of the smartphone business and familiarity with the intricacies of B2B operations are significant assets for our company. Over the years, he has demonstrated an impressive ability to sustainably expand business segments. Now, we aim to leverage this potential for our smartphone division."

In his new role at Gigaset, Sascha Lekic will further expand the company's activities in the smartphone market, with a particular focus on the B2B segment. His profound understanding of products and industries, along with his ability to build strong relationships with key customers, will contribute significantly to the continued growth of Gigaset smartphones as a well-established brand in Europe.

Since the launch of its first smartphone, the GS160, in 2016, up to the "Made in Germany" GS185 two years later, Gigaset has successfully established itself as a leading German smartphone manufacturer. The company offers a wide range of Android-based products catering to the needs of various users, from budget-conscious buyers with a preference for smart features to older individuals requiring specially designed senior phones and outdoor enthusiasts who prefer ruggedized models.

Thanks to its state-of-the-art Industry 4.0 production facility in Bocholt, Gigaset can provide not only personalized solutions for end customers (B2C) but also cater to B2B partners. The company specializes in enabling deep integration into customers' existing IT infrastructure, which is invaluable for B2B partners.

With the appointment of Sascha Lekic, Gigaset reaffirms its commitment to innovation and continuous growth in the smartphone market. The company is confident that the combination of Lekic's outstanding expertise and Gigaset's proven quality and technology promises a promising future for the company and its customers.

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