The Gigaset pro Bonus Program: enhancing the pro Partner Program

Munich, August 29, 2013 – Three months ago Gigaset pro implemented its new Partner Program across Europe. During the last months the first Silver and Gold partners signed-up the program! Now as a second step and consequent extension of the program, Gigaset pro introduces the Bonus Program that will be in place from August 2013 onwards.

The Bonus Program: extending the Partner Program

The Partner Portal for certified Gigaset pro partners will be enhanced with a bonus shop area. The shop contains selected Gigaset pro products which can be bought by redeeming earned bonus points. The Bonus Program will go live during August as a pilot for a limited number of countries. The Bonus Program is a systematic next step within the premium strategy of Gigaset and creates additional benefits for all partners participating in the Gigaset pro Partner Program that also offers resellers access to Q-promotions and sales initiatives.

“The Partner Program including the new Bonus Program were made to help and support our partner network in their daily live with Gigaset pro”, says Eduard Blonk SVP Sales and Marketing Business Customers. “The new bonus program will build on this trust.”

A simple principle: one point equals one euro

When creating the added-value Bonus Program simplicity was an important factor. Partners shall have a clear understanding of the program. Therefore the value of one point equals one euro. For every product a partner buys at an authorized distributor he receives points. These points will be added to his balance in the bonus shop. The SalesForce management system is calculating the earned bonus points and adds the new points to the companies balance. Monthly sellout reports are the basis for earned points.

Significant growth potential for business communications
“As Gigaset pro we can make a difference in solution, design, exclusivity and especially personal approach. Gigaset pro partners recognize these key elements”, says Eduard Blonk, SVP Sales and Marketing Business Customers. “In the first half year, we doubled our business in Gigaset pro versus the first half of last year. And we expect to continue to grow rapidly in the coming years with new products, services and new benefits for the partners in the Partner Program and the new Bonus Program.”

Gigaset AG, Munich, is an internationally operating company in the area of communications technology. The company is Europe's market leader in DECT telephones. The premium supplier ranks second worldwide with around 1,400 employees and a market presence in around 70 countries.

Gigaset AG is listed on the Prime Standard of Deutsche Börse and so is subject to the very highest requirements for transparency. Its shares are traded on the Frankfurt Stock Exchange under the symbol ‘GGS’ (ISIN: DE0005156004).

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